Studiomedia Recording Company: Voiceover

Voiceover Demo Production

What is a commercial voiceover demo? It is a demonstration of the very best work that YOU can do. Its purpose is to get an agent to say, "I can cast THIS person on a national TV campaign and make 10-20% of what they earn."

It's a one-minute fireworks display that showcases...

You...and Your Type

Your VO demo is supposed to sound like a) real commercials and b) yourself. So it's all about authenticity. Who are YOU?

"Type" means I can describe...

Ben Muller as sophisticated, dry, witty, articulate:

Deborah Craft as a "fun mom," young, real, from wacky to sincere:

Justin Marsh as a wry comedian, approachable expert, loveable geek:

Simply put, type means you are marketable.

Getting Ready

The best way to prepare to record your demo—and to figure out if my production style is a good fit for you—is to take the Voiceover Gym Class. This is an affordable, six-week group class for all experience levels. Because your demo is such an individual expression of your strengths, it's important that we work together—in a group class, or in private coaching sessions—so I can learn who you are, and what you do best as a talent.

When you have some coaching under your belt and you're ready to start your demo, together we'll choose several pieces of commercial copy that are well-suited to you and your type, and we'll schedule your first tracking session!

In This Economy

The process works a little differently for each talent, but in in general, we can expect to do 3 to 5 one-hour coaching/tracking sessions for $75/hour. Then I'll need 8 hours (tops) of mixing and editing, also at $75/hour, and a flat fee of $525 for music licensing. This is exactly how all three of the above demos were produced. All told, your demo will end up costing around $1500, and the training you'll internalize, which you'll be able to apply to auditions and bookings for as long as you're doing voiceover, will be invaluable.